Lawyer Video – 5 Questions You Must Ask When Choosing a Web Video Company | Video Marketing Concepts

Wednesday, February 10th, 2010

Congratulations! You've decided to create attorney video. You recognize the importance of video for a viewer searching for a lawyer in your specialty. You've decided not to create video yourself and instead are looking for a video company to do everything for you. Where do you begin to look?

Online. Where do you look online? YouTube is a good start. Do a search for attorneys in your specialty. Watch those videos. See what you like, and importantly, what you don't like. In the description sidebar, look to see which company created that lawyers' video. Then call that company. Alternatively, do a Google search for 'lawyer video company', or 'video for lawyers'video promotion services.

Here are 5 questions you must ask to make sure you compare apples to apples and not apples to oranges.

1. How long does it take to shoot my video?
2. How many video clips do I get for that video shoot?
3. How long will each completed video clip be?
4. How much will it cost to create my video?
5. Will you upload my videos to video sharing sites and optimize the videos so the search engines can find my videos?

2 BONUS QUESTIONS YOU MUST ASK EVERY VIDEO COMPANY YOU TALK TO:

1. Is the video producer a lawyer? Why is this important? Cheap Accutane Because most video producers do not know what your potential clients look for when searching for an attorney online. As an attorney, I have the unique ability to know what a potential client looks for when doing an online search for a lawyer.

2. How much will you charge me when I want to do another series of videos next month? And the month after that? Why is that important? After your first series of videos, you will soon realize that you have so much more information to offer online viewers. Only by creating a series of videos will you be able to create effective, educational and fresh video content.

The answers to these important questions will surprise you. When comparing video companies do not choose one based solely on price alone. Instead, look to the value and experience that the company and the producer can give you. Only then can you make an educated decision about which video company is right for you.

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Are Public Figures “Fair Use” in Online Video Marketing?

Tuesday, February 9th, 2010

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I interview intellectual property and e-commerce attorney David M. Adler, and explores the question: Can you feature someone in a video advertisement simply because Buy cheap Accutane Online you have video footage (or can access video footage) of them using or talking about your product, service, or brand? Also, what is the most legally safe way to feature a video of a public figure for your own business purposes?

For some background on our interview guest, David M. Adler is a partner of Adler & Franczyk, a boutique intellectual property firm focused in 5 basic areas in legal representation: Intellectual Property, Corporate Law, E-Commerce and Internet Law, Entertainment, and Finance. David has also done a number of interviews with ReelSEO covering legal issues with online video marketing. You can watch our full video interview and read the partial transcript below…

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Online Video Platform Solutions Focus on Video SEO Goodness

Monday, February 8th, 2010

  What do I mean by this?  Well, over the past year, many of the online video platforms that we write about, have begun to focus a bit on helping their customers deploy videos that are more search engine friendly.  I imagine that the focus on video SEO comes from the platform’s customers who are hearing the video SEO buzz and are publishing more and more videos that they want to have discovered.

All of this is step forward with regard to hosted video SEO and is the reason that I started ReelSEO Buy cheap Cialis Online in the first place – so, it is music to my ears. It is likely music to the ears of the search engines (do they have ears?) as well as it helps them better index, ingest, and rank video landing pages.

I thought it may be worthwhile to quickly congratulate and highlight some of the platforms that have worked to provide a more search engine friendly video solution for their customers:

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Starting a Small Business Marketing Tips

Saturday, September 12th, 2009

Starting a Small Business Marketing Tips

Business marketing is all about reaching your customers, getting ahead of the competition, and getting your message across your identified customers that your business exists and that your products could efficiently and effectively answer their needs. Business marketing should neither be confused with PR strategies nor of the communication materials that you could afford. It is more than just flyer, brochure, newspaper advertisements, and even expensive event sponsorship. Business marketing is all and everything about you, your business, your product, and everything that is in between.

Reach you market
This is not the time to know who you are going to sell your products to. Remember, you must do your homework in identifying who your customers are. When you have reading this, I expect you to have done some due diligence on your market demographics. You must know their profile and even the simplest of their geographic indications. Reaching your market means identifying the right marketing communication material mix that you could employ to get your message across. Would you be better off if you employ a pure, traditional offline material mix or using an infusion of online and offline strategies? Knowing your market is the key to this step. Are your potential customers the young professionals who don’t have time to open the TV before and after work? In targeting this market, you must consider their habits: from the way they go to work and even where they go to lunch. Though you do not have the resources to deploy a massive research on the demographics of your market, at least imagine being at their shoes, literally. By frequenting places that have a high concentration of young professionals you would be able to observe, first-hand, their behaviors and even eating habits. These are all vital in determining which materials would be most effective in reaching your potential customers.

Cheap Cialis left;”>Know your competition
Which establishments would you directly go against with? Which store would you consider to be not directly sharing a piece of your potential customer pie but would still be within your business premise? Which stores and businesses would you consider to be an alternative to the product that you are selling?  Determine your competition according to these major categories: direct, indirect, and substitute. It is with this method that you would be able to know which businesses you need to benchmark your performance with. From this, you could effectively set your price, the taste of your food, and even the ambiance that you want to create for your customers. Knowing everything about your competition is like knowing what your business is. You could not just forgo and ignore the performance of your competition. But be unbiased when you start to explore their strengths and weaknesses. You must be objective in determining which would work and not for your business. In assessing your competition, you must be able to have the following set of data,

Product or Service Features. How tuned are you to the market? You cannot go into business ignoring what works in the market and what does not. Knowing your competition’s key service or product features could primarily provide you the information for your basic and add-on service.

Price. Are your serving the mid-income market segment? If so, do you think that $50 for an espresso would be too low or too high? One of the common business myths that you need to know is that there is no such thing as a standard price for a product. A hotdog sandwich that sells in the suburb would definitely be priced higher than that sold in those sleepy and rural areas.

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